Davin Driskill (he/him/his)
Chief Operating Officer
Davin is Chief Operating Officer of TBC Hotels, where he leads strategy, culture, design direction, and the growth of a portfolio spanning lifestyle, branded, independent, and mixed-use hotels. He oversees the company’s corporate functions and helped shape the mission and core values that guide it: relationships, integrity, entrepreneurial grit, impact, and hospitality.
In three decades with The Bernstein Companies, Davin has grown from operational leadership into a development executive responsible for the full arc of a project: capital strategy, deal structuring, brand negotiations, design, and the execution of large-scale developments and repositionings. Under his leadership, TBC Hotels operates hotels across multiple states and has earned repeated Top Workplace awards in Washington, DC, Delaware, and Indiana.
His conviction as a developer is that design, community connection, and commercial performance strengthen one another. A hotel with a genuine point of view, built with discipline and well-run, earns a RevPAR premium. That approach has produced the Marriott International headquarters campus and its flagship hotel in downtown Bethesda, along with honors including Hilton’s Canopy Conversion of the Year and Marriott Hotel of the Year.
Davin has served on the Aloft Owner Advisory Board since 2022, contributing to brand strategy and owner alignment at the national level. His current focus is the next generation of TBC’s portfolio: design-forward, placemaking-driven hotels built to compete at the top of their markets and hold their value over the long term.
Davin holds a B.S. in Economics from Texas A&M University and lives in the Washington, DC area with his family.
Favorite TBC Hotels Core Value: 
Mark Zimmerman (he/him/his)
Director of Operations
Mark joined TBC Hotels in 2015 and serves as Director of Operations, leading all aspects of hotel operations across the portfolio. He oversees property-level strategic planning and project management, hotel leadership succession planning, staff development, and performance management. Mark is responsible for Marriott and Hilton brand management and guest experience standards, delivering consistently high guest satisfaction alongside strong top-line performance and notable profit margins.
Mark began his career with Marriott International and has more than 40 years of experience in the hotel and hospitality industry. His background spans full-service, extended-stay, and select-service branded hotels, where he has held positions including Operations Manager, Resident Manager, General Manager, Corporate and Regional Director of Sales and Marketing, and Market Director of Revenue Strategy.
A respected voice in the hospitality community, Mark has served on numerous industry and civic boards throughout his career, including Chairman of the Greater Raleigh Convention and Visitors Bureau. He is widely recognized for his personal integrity, attention to detail, and principled leadership.
Mark and his wife reside in Raleigh, North Carolina.
Favorite TBC Hotels Core Value: 
Karla Baires (she/her/hers)
Director of People and Culture
Karla serves as Director of People & Culture for TBC Hotels, where she leads the company’s people strategy with a focus on building strong teams, developing leaders, and creating a culture where people can grow and succeed.
Her career with the organization began in 2006, when she joined the corporate office as a receptionist. In 2011, she transitioned into Human Resources and continued to grow alongside the company, taking on greater responsibilities and ultimately stepping into her current leadership role. Her own journey within the organization has shaped much of how she approaches People & Culture today. She is passionate about recognizing potential, developing talent, and watching people take on new challenges and grow into new opportunities.
Today, Karla oversees People & Culture across the TBC Hotels portfolio, including talent acquisition, employee relations, leadership development, training, benefits, compliance, engagement, and retention. She partners closely with hotel and corporate leaders to build strong teams, navigate the complexities that come with managing people, and create an employee experience that supports the overall success of the business.
Karla believes that great hospitality starts with great people and that the strongest cultures are built through relationships, trust, communication, and accountability.
Outside of work, Karla loves traveling, discovering a good restaurant, and spending time with her boys, her son and her English Bulldog.
Favorite TBC hotels Core Value:
Katelin Jackson (she/her/hers)
Director of Finance
Katelin joined TBC Hotels in 2024. She began her hospitality career as a Front Desk Agent after college, then built experience across hotel operations and finance in several industries before finding this ideal role that draws directly on her background, skills, and interests.
Katelin brings industry best practices and a genuine drive to help TBC Hotels lead in financial understanding and performance. She delivers detailed financial analysis, drawing on her operations background to connect the numbers to what's actually happening on property. She thrives on new challenges and enjoys digging into current processes to find opportunities for improvement. Her proactive approach and commitment to excellence make her a valuable asset to the team.
Katelin lives in Maryland with her family and spends her free time outdoors with friends and family. Her love of travel and discovering new places is part of what drew her to hospitality in the first place, and she enjoys seeing how other properties do things differently.
Favorite TBC hotels Core Value: 
Maxwell Verch (he/him/his)
Revenue Manager
Max joined TBC Hotels in 2026. He started his career at Hilton's corporate office as a Revenue Specialist in the Revenue Management Consolidated Center, where he managed pricing, inventory, and forecasting for a portfolio of hotels spanning multiple brands and markets. The work covered everything from daily rate strategy to demand analysis across widely different market conditions.
At TBC, Max leads top-line revenue strategy and digital marketing across the company's branded and independent lifestyle hotels. He owns pricing and rate strategy, channel and segment mix, and demand forecasting across the portfolio. On the marketing side he directs paid media and campaign strategy across OTA, metasearch, and brand channels, and he holds the agency and vendor relationships behind them.
Max holds a B.S. in Economics and an MBA, both from Binghamton University. He lives in Maryland. Outside of work he hikes, cooks, and travels, and he plans most trips around the food.
